Hybrid Artificial Intelligence B2B2C Business Application - Online Travel Services

被引：0
|
作者：
Lau, Eric Kin Wai [1 ]
Zhao, Abel [2 ]
Ko, Anthony [1 ]
机构：
[1] Open Univ Hong Kong, Lee Shau Kee Sch Business & Adm, Kowloon, Hong Kong, Peoples R China
[2] TravelFlan, Hong Kong, Peoples R China
来源：
KNOWLEDGE MANAGEMENT IN ORGANIZATIONS, KMO 2019 | 2019年 / 1027卷
关键词：
Hybrid artificial intelligence; B2B2C; Expert system; DECISION-SUPPORT; EXPERT-SYSTEMS; TECHNOLOGIES;
D O I：
10.1007/978-3-030-21451-7_44
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Expert systems are commonly used artificial intelligence AI applications in business. They aim to solve complex problems with expert-level knowledge and rule-based techniques. However, a narrowly defined scope and existing structured knowledge base are necessary for an expert system. The case study concerns the deployment of a hybrid AI model in a business application that tries to overcome the limitations of a predefined domain of knowledge stored in the expert system. In addition to the data set or the algorithm, the case illustrates the successful use of a hybrid AI application as an effective business solution in B2B2C industries.
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页码：515 / 524
页数：10
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