KNOWLEDGE SHARING IN VIRTUAL ORGANIZATIONS

The traditional concept of the organization has been increasingly orienting towards the 'virtual organization'. The value and effectiveness of the human-technology partnership which is manifested in the virtual forms of business is accepted as an economically viable way of doing business. The concept of such an organization is based on the knowledge, especially that which is deposited in the minds of talented individuals, known as tacit knowledge. Knowledge organisations are more likely to adapt to the virtual forms of business, in comparison to the ones neglecting this aspect. Successful virtual management is reflected in the ability to create knowledge management systems to harness the intellectual capital and create value. A new form of association is relying on people and virtual work can only be realized if team leaders and team members are motivated to share their unique knowledge with each other. However, virtual organisations are usually short-lived (lasting until the end of the set business objectives) and the people who are involved in virtual social networks do not have enough time to realize the mutual connection of trust and experience, so there is concern that such a network does not lead to the exchange of knowledge, experiences and beliefs.