Research on Intercultural Communication Barriers Based on the Differences Between Chinese and Western Rhetoric

There is an asymmetry between Chinese and Western discourse interactions. From the perspective of the differences between Chinese and Western rhetoric, this paper explores the communication barriers brought by the increasingly frequent intercultural communication, thus improving the rhetorical awareness of intercultural communication. Communicators can not only understand the motives behind the discourse but also make use of Western rhetorical strategies to persuade others, which may reverse the imbalance of discourse interaction.