AN APPLICATION ON RELATIONSHIP BETWEEN ELECTRONIC COMMERCE AND LOGISTICS IN RETAIL SECTOR

Technological improvements and using internet in commercial life have affected the development of modern retailing, and retailing and retailing has started to place in the center of global trade. Retail industry accounts for over US$ 15 trillion in global revenue. Today increasingly intensified competition and globalization has increased the importance of e-commerce on retail trade. Similarly, using logistics services in retailing has created the competitive advantage and economic value. In this context, analysis of the relationship between e-commerce and e-logistics in retailing has been important. The aim of this study is to reveal the strengths and weaknesses, threats and opportunities of selected companies in the retail sector within the framework of relationship in e-commerce and e-logistics. The results show that using of e-commerce and e-logistics in retail sector has positive effects on the development of retail sector, and the potential possibilities will increase the chance in competition of retail sector. Therefore, widespread of information technologies in retail sector will affect on both economic growth of country and sector.