Trust Across Borders: Buyer-Supplier Trust in Global Business-to-Business E-Commerce

被引:0
|
作者
Koh, Tat Koon [1 ]
Fichman, Mark [2 ]
Kraut, Robert E. [3 ]
机构
[1] Hong Kong Univ Sci & Technol, Dept Informat Syst Business Stat & Operat Managem, Hong Kong, Hong Kong, Peoples R China
[2] Carnegie Mellon Univ, Tepper Sch Business, Pittsburgh, PA 15213 USA
[3] Carnegie Mellon Univ, Pittsburgh, PA 15213 USA
来源
基金
美国安德鲁·梅隆基金会;
关键词
Trust; Online Exchange; E-Commerce; Buyer-Supplier Relationship; Globalization; Supplier Verification; Legal Structure; National Integrity; Information Signaling; INTERORGANIZATIONAL TRUST; ONLINE MARKETPLACES; CONSUMER TRUST; PRICE PREMIUMS; PERFORMANCE; AUDITOR; DETERMINANTS; PERSPECTIVE; TECHNOLOGY; MECHANISMS;
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This study focuses on trust formation and development in global buyer-supplier relationships. Trust affects all business relationships, especially global business-to-business (B2B) transactions due to the distances between buyers and suppliers. We use information signaling theory to examine how information indices and signals affect buyers' trust in suppliers in global B2B commerce. Specifically, we examine how buyers' trust is affected by (1) their perceptions of the national integrity and legal structure of suppliers' country, and (2) third-party verifications of suppliers on B2B exchanges. Because buyer-supplier relationships usually evolve over time, we study how the effects of indices and signals change as the number of transactions between the partners increases. A survey of global organizational buyers finds that perceptions of national integrity, legal structure, and supplier verifications are all positively related to buyers' trust. However, the number of prior transactions between buyers and suppliers moderates the impact of perceived legal structure on buyers' trust.
引用
收藏
页码:886 / 922
页数:37
相关论文
共 50 条