Celebrity Endorsements and Advertising Effectiveness: The Importance of Value Congruence

被引：0
|
作者：
Gurel-Atay, Eda [1 ]
Kahle, Lynn [1 ]
机构：
[1] Univ Oregon, Eugene, OR 97403 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷
关键词：
PHYSICAL ATTRACTIVENESS; ATTITUDE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：807 / 809
页数：3
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