SEMIOTICS IN THE CONTEXT OF POSTMODERN AESTHETICS

In an attempt to review discussions exposed by Omar Calabrese in the text The Neo-Baroque Era (1989) concerning the phenomena of contemporary artistic production of objects and the stylistic variants they present, we amend his explanation on how digital means have affected the aesthetic production and the reception of contemporary graphics in the post industrialization era. Calabrese explains how different variables like distortion and chaos are revalued in the contemporary visual culture, and how the production of objects takes on characteristics of complex procedures. Nevertheless, the notions of irregularity, arbitrariness, confusion, uncertainty, unpredictability, and the validation of the intangible and its significance are less relevant in the context of new digital media, where the notion of illusion gains relevance. This leads to the question, if Calabrese's definition of postmodern aesthetics is appropriate for the whole spectrum of the dominant products released by new media, or if it necessary to rethink the dominant concept of postmodern aesthetics.