The impact of media campaigns on smoking cessation activity: a structural vector autoregression analysis

被引:27
|
作者
Langley, Tessa E. [1 ]
McNeill, Ann [1 ]
Lewis, Sarah [1 ]
Szatkowski, Lisa [1 ]
Quinn, Casey [2 ]
机构
[1] Univ Nottingham, City Hosp Nottingham, Div Epidemiol & Publ Hlth, UK Ctr Tobacco Control Studies, Nottingham NG5 1PB, England
[2] Univ Nottingham, Div Primary Care, Nottingham NG5 1PB, England
基金
英国医学研究理事会; 英国经济与社会研究理事会;
关键词
Mass media campaigns; NRT; quitlines; smoking cessation; time series analysis; tobacco control; FREE LEGISLATION; TELEPHONE HELPLINE; QUITLINE; CALLS; CONTEXT; SMOKERS;
D O I
10.1111/j.1360-0443.2012.03958.x
中图分类号
R194 [卫生标准、卫生检查、医药管理];
学科分类号
摘要
Aims To evaluate the effect of tobacco control media campaigns and pharmaceutical company-funded advertising for nicotine replacement therapy (NRT) on smoking cessation activity. Design Multiple time series analysis using structural vector autoregression, January 2002May 2010. Setting England and Wales. Data sources Tobacco control campaign data from the Central Office of Information; commercial NRT campaign data; data on calls to the National Health Service (NHS) stop smoking helpline from the Department of Health; point-of-sale data on over-the-counter (OTC) sales of NRT; and prescribing data from The Health Improvement Network (THIN), a database of UK primary care records. Measurements Monthly calls to the NHS stop smoking helpline and monthly rates of OTC sales and prescribing of NRT. Findings A 1% increase in tobacco control television ratings (TVRs), a standard measure of advertising exposure, was associated with a statistically significant 0.085% increase in calls in the same month (P?=?0.007), and no statistically significant effect in subsequent months. Tobacco control TVRs were not associated with OTC NRT sales or prescribed NRT. NRT advertising TVRs had a significant effect on NRT sales which became non-significant in the seasonally adjusted model, and no significant effect on prescribing or calls. Conclusions Tobacco control campaigns appear to be more effective at triggering quitting behaviour than pharmaceutical company NRT campaigns. Any effect of such campaigns on quitting behaviour seems to be restricted to the month of the campaign, suggesting that such campaigns need to be sustained over time.
引用
收藏
页码:2043 / 2050
页数:8
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