A Study of Innovative System Construction in Theme Hotel

Carrying out innovation around a certain theme is one of future trends in the hotel development. It is very difficult to protect the innovation in the hospitality industry.However,in order to compete successfully, we should insist on innovation.Meanwhile, we need to consider reducing the likelihood of being copied. To construct innovation system in the theme hotel,this study suggests two aspects:product innovation and channel innovation.Product innovation mainly involves theme rooms, theme restaurants, theme activities,while channel innovation mainly includes special channels and theme promotions.By studying the construction of innovation system,this study aims to give effective ideas and suggestions to the innovation development of theme hotel.