An audit of innovation drivers: some empirical findings in Greek agri-food firms

Purpose The purpose of this paper is to develop a conceptual model and examine the relevance of a set of five dynamic drivers to building and sustaining the innovation capability of agri-food firms. Design/methodology/approach The empirical data were acquired through a recent study of 436 Greek agri-food firms. Regression analysis was employed to examine the correlation between innovation drivers and each of the four innovation capability dimensions, namely, product innovation, process innovation, organizational innovation and marketing innovation. Findings The findings verify that quality orientation and process management are the two most important innovation drivers. However, the impact of learning orientation, collaborations and environmental dynamism on a firm's agri-food innovation capability is yet to be investigated.