The multicommodity supply chain network equilibrium model with direct marketing

被引：0
|
作者：
Zhou, Qingxin [1 ]
Wu, Zezhong [1 ]
机构：
[1] Chengdu Univ Informat Technol, Coll Math, Chengdu 610225, Peoples R China
来源：
PROCEEDINGS OF THE FIFTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT | 2011年
关键词：
multicommodity; equilibrium model; variational inequalities; quasi-Newton method; direct marketing;
D O I：
暂无
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
A multicommodity equilibrium model of a competitive supply chain network with direct marketing is developed. The network structure of the supply chain is identified and equilibrium conditions are derived. A finite-dimensional variational inequality formulation is established. A revised Quasi-Newton Method is built to solve the equilibrium model with direct marketing and numerical examples are given.
引用
收藏
页码：70 / 78
页数：9
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