Comparing two forms of an e-mail survey: embedded vs. attached

被引：0

作者：

Dommeyer, CJ ^{[1
]}

Moriarty, E ^{[1
]}

机构：

[1] Calif State Univ Northridge, Dept Mkt, Coll Business Adm & Econ, Northridge, CA 91330 USA

来源：

INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2000年 / 42卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

After this paper reviews the literature on online surveys, it describes an experiment that compares an embedded e-mail survey with an attached e-mail survey. The embedded survey yielded a significantly higher response rate than the attached survey, but there were no differences between the two methods on response speed, number of item omissions, or response bias. Suggestions are offered to future researchers of online surveys.

引用

页码：39 / 50

页数：12

共 50 条

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