Research of Strategic Transformation Model of the Fast Moving Consumer Goods Industry

被引：0
|
作者：
Li Ning [1 ]
Zhang, LiangJie [1 ]
Chen, YueJun [1 ]
Wu, ShengPing [1 ]
机构：
[1] Kingdee Software China Co Ltd, Shenzhen 518057, Peoples R China
来源：
2012 IEEE ASIA-PACIFIC SERVICES COMPUTING CONFERENCE (APSCC) | 2012年
关键词：
fast moving consumer goods; strategic transformation; value chain analysis; forecast sales order; gray prediction;
D O I：
10.1109/APSCC.2012.35
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
With the gradually subsided of economic crisis, China's fast moving consumer goods industry has present slow growth trend. But its market share is still not high. According to the characteristics of China's fast moving consumer goods industry, it is necessary to carry out the strategic transformation at this stage. This article departure from the beer industry, a particular fast moving consumer goods industey, combined the importance of the forecast sales orders in the supply chain, to discuss the new strategic transformation model of the beer industry.
引用
收藏
页码：369 / 373
页数：5
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