The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers

被引：0
|
作者：
Hoonsopon, Danupol [1 ]
Puriwat, Wilert [1 ]
机构：
[1] Chulalongkorn Univ, Bangkok, Thailand
来源：
REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年
关键词：
D O I：
10.1007/978-3-319-29877-1_18
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：85 / 85
页数：1
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