She is the chair(man): Gender, language, and leadership

This article presents results from two complementary experiments that examine the effects of a potential obstacle to female leadership: gendered language in the form of masculine leadership titles. In the first experiment (N = 1753), we utilize an unobtrusive writing task to find that a masculine title ("Chairman" vs. "Chair") increases assumptions that a hypothetical leader is a man, even when the leader's gender is left unspecified. In the second experiment (N = 1000), we use a surprise recall task and a treatment that unambiguously communicates the leader's gender to find that a masculine title increases the accuracy of leader recollection only when the leader is a man. In both studies, we find no significant differences by gender of respondents in the effects of masculine language on reinforcing the link between masculinity and leadership. Thus, implicitly sexist language as codified in masculine titles can reinforce stereotypes that fie masculinity to leadership and consequently, weaken the connection between women and leadership.