Managing Digital Platforms with Robust Multi-Sided Recommender Systems

被引:1
|
作者
Malgonde, Onkar S. [1 ,4 ]
Zhang, He [2 ]
Padmanabhan, Balaji [2 ]
Limayem, Moez [3 ]
机构
[1] Univ North Texas, G Brint Ryan Coll Business, Denton, TX USA
[2] Univ S Florida, Muma Coll Business, Tampa, FL USA
[3] Univ North Florida, Jacksonville, FL USA
[4] Univ North Texas, Brint Ryan Coll Business, 1307 Highland St, Denton, TX 76201 USA
关键词
Digital platforms; network effects; negative side effects; multi-sided platforms; multi-sided recommenders; robust optimization; agent-based simulation; MODEL;
D O I
10.1080/07421222.2022.2127440
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Digital platforms have replaced traditional markets in most industries and orchestrate socioeconomic aspects of our lives. We address the problem of negative direct side network effects that arise with an increased number of agents on one side of the platform. Negative effects, if unaddressed, lead to undesired long-term consequences for the platform by developing a positive vicious cycle. Addressing negative effects require dynamic solution mechanisms that adapt to the changing landscape of platforms. The recommender systems literature has proposed multi-sided recommender systems (MSR) as a dynamic solution to many problems on platforms. However, current state-of-the-art MSRs do not consider uncertainty in predicting agents' choices, resulting in limited efficacy. We present a robust multi-sided recommender system that considers estimation errors in agents' choice to address this concern. Extensive experiments with agent-based models-ride-pooling and education platform-provide support for the efficacy and generalizability of the robust MSR to address negative effects.
引用
收藏
页码:938 / 968
页数:31
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