E-Commerce Trust Management System Reliability

被引：0
|
作者：
Chong, Soon Keow [1 ]
Abawajy, Jemal [1 ]
机构：
[1] Deakin Univ, Sch Informat Technol, Geelong, Vic 3217, Australia
来源：
2012 6TH INTERNATIONAL CONFERENCE ON NEW TRENDS IN INFORMATION SCIENCE, SERVICE SCIENCE AND DATA MINING (ISSDM2012) | 2012年
关键词：
E-Commerce; Feedback; Reputation; Unfair Rating; Trust Management;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Various solutions have been proposed in managing trust relationship between trading partners in eCommerce environment. Determine the reliability of trust management systems in eCommerce is most difficult issue due to highly dynamic nature of eCommerce environments. As trust management systems depend on the feedback ratings provided by the trading partners, they are fallible to strategic manipulation of the feedback ratings attacks. This paper addressed the challenges of trust management systems. The requirements of a reliable trust management are also discussed. In particular, we introduce an adaptive credibility model that distinguishes between credible feedback ratings and malicious feedback ratings by considering transaction size, frequency of ratings and majority vote to form a feedback ratings verification metric. The approach has been validated by simulation result.
引用
收藏
页码：13 / 18
页数：6
相关论文
共 50 条
  • [1] A robust trust management model for E-commerce system
    Xie, Jingyi
    Zhong, Jiang
    Deng, Pan
    [J]. 2014 IEEE 11TH INTERNATIONAL CONFERENCE ON E-BUSINESS ENGINEERING (ICEBE), 2014, : 170 - 176
  • [2] Trust in E-commerce
    Kumbruck, Christel
    [J]. INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2008, 43 (3-4) : 148 - 148
  • [3] Trust in e-commerce
    Salam, AF
    Iyer, L
    Palvia, P
    Singh, R
    [J]. COMMUNICATIONS OF THE ACM, 2005, 48 (02) : 73 - 77
  • [4] Management System in E-commerce
    Suchanek, Petr
    Vymetal, Dominik
    [J]. STRATEGIC MANAGEMENT AND ITS SUPPORT BY INFORMATION SYSTEMS, 9TH INTERNATIONAL CONFERENCE, 2011, : 234 - 246
  • [5] The Study on Trust Management Model based on Probability in Distributed E-commerce System
    Qi Yuan
    Shen Yifan
    Lou Feng
    [J]. 2010 SECOND INTERNATIONAL CONFERENCE ON E-LEARNING, E-BUSINESS, ENTERPRISE INFORMATION SYSTEMS, AND E-GOVERNMENT (EEEE 2010), VOL I, 2010, : 235 - 238
  • [6] The Study on Trust Management Model Based on Probability in Distributed E-Commerce System
    Qi Yuan
    Shen Yifan
    Lou Feng
    [J]. COMPUTING AND INTELLIGENT SYSTEMS, PT III, 2011, 233 : 312 - 320
  • [7] Trust and confidence in e-commerce
    Saeedi, M
    [J]. NEW PERSPECTIVES ON INFORMATION SYSTEMS DEVELOPMENT: THEORY, METHODS AND PRACTICE, 2002, : 535 - 549
  • [8] Building trust in e-commerce
    Atif, Y
    [J]. IEEE INTERNET COMPUTING, 2002, 6 (01) : 18 - 24
  • [9] Trust and Distrust in E-Commerce
    Lee, Suk-Joo
    Ahn, Cheolhwi
    Song, Kelly Minjung
    Ahn, Hyunchul
    [J]. SUSTAINABILITY, 2018, 10 (04)
  • [10] Scalable Trust in Multi-agent E-commerce System
    Zhao, Shuliang
    Liu, Haifeng
    Sun, Zhaohao
    [J]. PROCEEDINGS OF THE INTERNATIONAL SYMPOSIUM ON ELECTRONIC COMMERCE AND SECURITY, 2008, : 990 - +
12345