Study on the Relationship between Heterogeneity and Entrepreneurial Performance of College Recruited Entrepreneurs Team

In present internet era, in order to conform to the new trend of public entrepreneurship and innovation, universities and colleges positively support the development of recruited entrepreneurs, as a result, the college entrepreneurs are thriving like mushrooms after rain. During the formation of recruited entrepreneurs team, the members with heterogeneity are considered a advantage of complementary strength to promote entrepreneurial performance. However, some scholars believe that team heterogeneity restrains entrepreneurial performance. In order to reveal the "black box" of the mechanism of the effect of team heterogeneity on entrepreneurial performance, based on uniqueness of the college team, we divide heterogeneity into internal heterogeneity and external heterogeneity, and we take team atmosphere as a mediation variable in present research. Taking a large amount of recruited entrepreneurs teams from Shandong universities and colleges as samples of the survey, it has proved that external heterogeneity can positively affect team atmosphere, thus promoting entrepreneurial performance; while internal heterogeneity can reversely affect team atmosphere, thus counting against entrepreneurial performance.