CONSUMER-BRAND ENGAGEMENT THROUGH WEBSITE STIMULI

被引：0
|
作者：
Bilro, Ricardo [1 ]
Loureiro, Sandra Maria Correia
机构：
[1] Inst Univ Lisboa ISCTE IUL, Mkt Operat & Gen Management Dept, Lisbon, Portugal
来源：
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE | 2017年
关键词：
Information/Content; Interactive Features; Design-Visual Appeal; Online Engagement; Brand Advocacy; CUSTOMER ENGAGEMENT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2031 / 2034
页数：4
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