In recent years a number of white goods giant gathered in the real estate field in succession, and this phenomenon has aroused widespread concern. Theory community and industrialists have mixed comments on this, some scholars believe that acts of this diversity reflects the company's strategic vision, while the other part think that these companies just fancy with the high profits margins of the real estate business, then blindly participate in the operation of real estate industry. As a appliance maker that has a certain appeal of national brand, this seems crazy, does it has scientific basis and practical background? For this hot issue, this paper will open a new path, from the deep internal relationship between white industry and the real estate industry, and explore the healthy development coordination of the two way business. The thesis is divided into three parts. The first part, use the Porter "Five Competitive Forces" model to analyze the reason why numbers of listed white companies are involved in the real estate industry; The second part, analysis the main business status of the real estate business by relevant data and power; The third part, summarize the measures to help listed white enterprises to achieve financial synergies of the two from building the real estate industry characteristics, playing the advantages of finance, investment and income redistribution.
