HOW CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION INFLUENCE EMPLOYEE ENGAGEMENT?

Corporate social responsibility is recognized as voluntary and extra legal obligations performed by corporations to work for community welfare and environmental protection. These socially responsible activities of corporations help them in building a good reputation of doing well. This reputation of doing well has a positive impact on all stakeholders including corporation's employees. Employee engagement is very critical to organizational success as suggested by previous studies. It is argued in the literature that engaged employees are more productive and helping organizations in achieving their corporate goals. Based on these arguments a model of corporate social responsibility (CSR) referring to corporate reputation and employee engagement has been currently proposed and tested Primary data are collected from various baking sector organizations operating in Pakistan. Structural equation modelling (SEM) is employed for data analysis and hypothesis testing. The findings of this research confirm association between CSR and corporate reputation. The study has also found a significant association between CSR and employee engagement. Furthermore, corporate reputation is also found to have a significant effect on employee engagement among Pakistani banking sector employees.