Case Study Can One Business Unit Have Two Revenue Models?

被引：0
|
作者：
Bertini, Marco [1 ]
Tavassoli, Nader [2 ,3 ]
机构：
[1] ESADE Business & Law School, Mkt management, Barcelona, Spain
[2] London Business Sch, London, England
[3] Brand Inside, Paris, France
来源：
HARVARD BUSINESS REVIEW | 2015年 / 93卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：121 / 123
页数：3
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