The trends, opportunities and challenges of halal tourism: a systematic literature review

Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim, the objectives of this study are to standardise some dimensions of halal tourism, such as conceptions and definitions, principles, scope and impacts, trends, and opportunities and challenges. A systematic review of literature was conducted, and in total, 27 articles were taken into consideration, in which the review protocol proposed in this study makes use of specific techniques such as PRISMA, applied thematic analysis and bibliographic documentary review within a large hermeneutic-interpretative framework. The theoretical contribution of this study includes characterising the conception, definition and principle of halal marketing, and the practical contribution includes economic, socio-cultural and environmental impacts.