Non-market strategy as a framework for exploring commercial involvement in health policy: A primer

被引：10

作者：

Eastmure, Elizabeth ^{[1
]}

Cummins, Steven ^{[1
]}

Sparks, Leigh ^{[2
]}

机构：

[1] London Sch Hyg & Trop Med, 15-17 Tavistock Pl, London C1H 9SH, England

[2] Univ Stirling, Stirling, Scotland

来源：

SOCIAL SCIENCE & MEDICINE | 2020年 / 262卷

关键词：

Non-market strategy; Public health; Commercial interests; Health policy; PUBLIC-HEALTH; POLITICAL STRATEGIES; CORPORATE; INDUSTRY; MANAGEMENT; REPUTATION; FOOD;

D O I：

10.1016/j.socscimed.2020.113257

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the 'rules of the game'.

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页数：6

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