Quantum gravity constraints on inflation

We study quantum gravity constraints on inflationary model building. Our approach is based on requiring the entropy associated to a given inflationary model to be less than that of the de Sitter entropy. We give two prescriptions for determining the inflationary entropy, based on either `bits per unit area' or entanglement entropy. The existence of transPlanckian flat directions, necessary for large tensor modes in the CMB, correlates with an inflationary entropy greater than that allowed by de Sitter space. Independently these techniques also constrain or exclude de Sitter models with large-rank gauge groups and high UV cutoffs, such as racetrack inflation or the KKLT construction.