FACTORS INFLUENCING BIOFUEL PURCHASE INTENTION

This paper aims at the identification of key factors that influence intention to buy biofuels in order to trigger their repeated purchases. We hereby present results of a quantitative study conducted among 186 French respondents on salient factors of environmental concern, knowledge, perceived consumer effectiveness and subjective norm that influence their purchasing intention and/or real purchasing behavior towards biofuels. We use theoretical frameworks proposed by Ajzen (1991) and Chan & Lau (2000) and analyse our data through non-parametrical statistics tools such as factor analysis, validity and reliability analysis, correlation and regression test, comparing mean test, bias testing and descriptive statistics. Our findings indicate that Subjective Norm and Perceived Consumer Effectiveness are important predictors of Biofuel Purchase Intention and Actual Biofuel Purchase.