From image quality to atmosphere experience: how evolutions in technology impact experience assessment

Image quality is a concept that for long very well served to optimize display performance and signal quality. New technological developments, however, forced the community to look into higher-level concepts to capture the full experience. Terms as naturalness and viewing experience were used to optimize the full experience of 3D-displays and Ambilight TV. These higher-level concepts capture differences in image quality and differences in perceived depth or perceived viewing field. With the introduction of solid-state lighting, further enhancing the multimedia experience, yet more advanced quality evaluation concepts to optimize the overall experience will be needed in the future.