Preconditions for Using Marketing Communication on Social Networks in Religious and Pilgrimage Tourism in the Presov Region

The article provides a view on the issue of e-marketing communication of religious cultural-historical and pilgrimage sites in the Presov region. This is a relatively new topic, which has not been thoroughly investigated in Slovak conditions. The Presov region is attractive in this respect, with a large number of places, buildings and significant pilgrimage sites appealing to domestic and foreign visitors due to their nature or historical value. This creates underlying potential for future development of this type of tourism in the region.