Informing the public about advances in cancer therapy

The word cancer continues to be associated with fear and pessimism among the general public, but they also hear of 'new breakthroughs' in the field of oncology. This paper considers whether or not such research advances in cancer are occurring and, if so, is this information being accurately transmitted both within and outside the medical profession. If information is to be given to the public, what preparatory work needs to be achieved in order that this is done effectively.