Exploring the Local Effects of Helpful Reviews on Online Product Sales

被引：0
|
作者：
Yao, Boyan [1 ]
Yuan, Hua [1 ]
Qian, Yu [1 ]
Xu, Xiangyang [1 ]
机构：
[1] Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu 611731, Peoples R China
来源：
2016 13TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT | 2016年
关键词：
helpful reviews; information uncertainty; sales;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In order to reduce information uncertainty and search costs of customers, voting mechanism of useful reviews is adapted by many electronic business platforms. However, impact of such measure on sales is not yet clear. Our work addresses this issue by regression model of sales and variables of helpful reviews. The results indicate the significant influence of helpful reviews to sales. Helpful reviews with extreme ratings decrease sales, while the other reviews reveal the opposite effect.
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页数：6
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