SUSTAINABLE BUSINESS MODEL INNOVATION: AN OPPORTUNITY FOR THE FOOD INDUSTRY

This paper investigates the way in which a food firm can develop business model innovations taking into account the importance of social and environmental issues. To answer to our research question "how food firms can develop a sustainable business model innovation?" we have studied an Italian pizzeria implementing the single case study methodology. We contribute to extant research introducing the concept of sustainable innovations within the business model's literature. We conclude that within the food industry, the development of sustainable business model innovations is particularly important because the industry is itself linked with nature and human respect.