Study on the Development of Agricultural Tourism around Mengshan Mountain

The development zone of agricultural tourism around Mengshan mountain is located in Linyi City, Shandong Province. As the national famous old liberated area, it has long history of agricultural development and rich agricultural tourism resources. Under the scientific guidance of the local government, the area around Mengshan mountain makes full use of the local natural resources and conditions. Its center development is landscape and famous scenery in Mengshan mountain. It drives common development of Mengyin, Pingyi, Feixian, Yi'nan and other areas and forms the characteristic industry of agricultural tourism in area around Mengshan mountain which featured in fruit industry, Chinese herbal medicine industry and edible fungus planting industry. Agricultural tourism around Mengshan mountain has developed rapidly. During the process, it also arises some problems like low intensivism, lagging concept of development and lacking characteristic supported industries. In this regard, according to the goal of promoting sustainable development in area around Mengshan mountain, we propose the development strategies of expanding market, changing concept and modeling brand to drive the development of whole agricultural tourism in area around Mengshan mountain.