Business Co-Evolution by Sustainability Service Innovation Model

In order to sustain competitive advantage, manufacturing companies are expanding their product offering to also provide lifecycle services. By doing so, these leaders are expanding their value proposition multidimensional by concurrently creating strong potential through developing more sustainable customer-engaging products, co-innovating sustainable services together with their partners, and collaborating to create integrated new sustainable business technologies. Companies today are facing increasing complexity to execute profitably on continuous sustainable business transition. This article will demonstrate that sustainability is not only the goal but also the means. It introduces a new strategic concept, sustainability service innovation model, for utilizing sustainability as a business and innovation driver to facilitate the transition of industrial business towards the new service economy.