Does adaptation pay off?

被引：27
|
作者：
Hagberg-Andersson, Å [1 ]
机构：
[1] Swedisch Sch Econ & Bus Adm, Dept Management & Org, FIN-65101 Vaasa, Finland
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2006年 / 35卷 / 02期
关键词：
adaptation; supplier; buyer; network; win-win; strategy;
D O I：
10.1016/j.indmarman.2005.02.004
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Adaptation has been taken as self-evident in earlier research. However, adaptation is vital between a buyer and seller in order to make the relationship more productive. The purpose of this paper is to analyse a win-win situation for both the supplier and the buyer. In such a situation the suppliers' adaptation results in an improved quality of produced products, consequently leading to a stronger position on the market. This paper describes a unique form of adaptation, which is both joint and individual among a group of suppliers. (c) 2005 Elsevier Inc. All rights reserved.
引用
收藏
页码：202 / 209
页数：8
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