The Research on China Export Trade in Cultural Goods

China cultural goods trade is attracting wide attention from all walks of life. But there are still plenty of problems behind the rapid development. Therefore, this article studies China cultural goods trade from two perspectives, analysis of situation and the empirical analysis. In the empirical analysis, the extended gravity model is adopted. The results show that R-2 of the model is 0.96, which shows the fitting effect of the equation is better, and most of the explanatory variables are significant. Then, we can draw the following conclusions: The structure of Chinese cultural goods trade is imbalance, China cultural goods exports are mainly concentrated in the visual arts and crafts. Cultural factors such as cultural distance and addiction in cultural goods consumption have a significant impact on the export of cultural goods.