Strategic Research on the Fusion of Fashion Industry and New Media Industry in Wenzhou

被引：0
|
作者：
Zhang De-Jia [1 ]
机构：
[1] Wenzhou Vocat & Tech Coll, Wenzhou 325035, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, EDUCATION AND HUMANITIES RESEARCH (SSEHR 2017) | 2017年 / 185卷
关键词：
Wenzhou; Fashion Industry; New Media; Fusion;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The fusion products of fashion industry and new media industry mainly include fashion blog and other fashion social media such as shopping website, online community, big data, e-commerce, electronic magazine, information website, fashion video website and so on. These new business products represent the fusion of the two industries. And they have gradually changed the consumption habits of people, enriched the diversity of fashion products and satisfied spiritual and cultural needs of the masses. What's more, these new products also have influence on the production mode of fashion enterprises and they have enhanced the productivity and organizational structure effectively through optimizing design, manufacturing and sale processes.
引用
收藏
页码：702 / 705
页数：4
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