The Extended Framework of Kansei Engineering, Kano and TRIZ Applied to Logistics Services

As one of the most rapidly growing service sectors in today's business, providing excellent quality in logistics services is a must. In services, recent research shows that affect/emotion (known as Kansei) and Kano's attractive performance are deemed to be sensitive in dealing with total satisfaction, rather than usability and functionality. However, the ideas for service improvement are often contradictory. Hence, this study proposes an integrated model of Kansei Engineering and Kano incorporating TRIZ (Teoriya Resheniya Izobretatelskikh Zadach) which contributes to the improvement of logistics services. A case study in IT-based logistics services has been conducted. The service attribute ` cleanliness of helmet for customer' has been regarded as the most critical, which dealt with Kansei professional, innovative, cheap, and precise. In addition, the modularity-based helmet cover and inner sponge has been proposed for TRIZ-based improvement.