The Contemporary Approach to the Enterprise Competitiveness Management

被引：0
|
作者：
Parfenova, L. B. [1 ]
Kurochkina, I. P. [1 ]
Kostrova, A. A. [1 ]
机构：
[1] PG Demidov Yaroslavl State Univ, Yaroslavl, Russia
来源：
MANAGERIAL TRENDS IN THE DEVELOPMENT OF ENTERPRISES IN GLOBALIZATION ERA | 2017年
关键词：
competitiveness; enterprise; analysis methodology; management; subject; subjective approach;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article is devoted to the urgent theoretical and methodical problems of enterprise competitiveness management that are connected with the competitiveness of the enterprises in modern economic environment. The authors speak about the problems concerned the definition of essence and methodology of the estimation of the enterprise competitiveness and prove the advisability of the usage subjective approach during the value of the level of competitiveness. The alternative subjective approach to the analytical methodology of enterprise competitiveness is based on the accessable information and includes the results characterizing the level of innovative development of an enterprise. It also contains algorithm of the analysis of the competitiveness for every interested subject taking into account a set of factors, allowing the consideration of their interests that is the base of enterprise management.
引用
收藏
页码：872 / 877
页数：6
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