The effect of plain packaging on response to health warnings

被引:36
|
作者
Goldberg, ME
Liefeld, J
Madill, J
Vredenburg, H
机构
[1] Penn State Univ, Dept Mkt, University Pk, PA 16802 USA
[2] Univ Guelph, Dept Consumer Studies, Guelph, ON N1G 2W1, Canada
[3] Carleton Univ, Dept Mkt, Ottawa, ON K1S 5B6, Canada
[4] Univ Calgary, Dept Mkt, Calgary, AB T2N 1N4, Canada
关键词
D O I
10.2105/AJPH.89.9.1434
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
[No abstract available]
引用
收藏
页码:1434 / 1435
页数:2
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