Accounting for Attribute Non-attendance (ANA) in Chinese Consumers' Away-from-Home Sustainable Salmon Consumption

被引：21

作者：

Zhang, Xumin ^{[1
]}

Fang, Yingkai ^{[1
]}

Gao, Zhifeng ^{[1
]}

机构：

[1] Univ Florida, Food & Resource Econ Dept, POB 110240, Gainesville, FL 32611 USA

来源：

MARINE RESOURCE ECONOMICS | 2020年 / 35卷 / 03期

基金：

美国食品与农业研究所;

关键词：

Attribute non-attendance; away-from-home consumption; Chinese consumer preference; ecolabel; salmon; D12; Q22; WILLINGNESS-TO-PAY; ECOLABELED SEAFOOD; CHOICE EXPERIMENT; FOOD; INFORMATION; PREFERENCE; QUALITY; PRODUCTS; IMPACT; AUCTION;

D O I：

10.1086/709458

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

It is critical to accurately assess consumer preference for sustainable seafood because they can use their purchasing power to shape the market. Much of the research on consumer preference for ecolabeled seafood fails to account for attribute non-attendance (ANA), which may result in biased estimation of preference for sustainable seafood. We elicit Chinese consumer preference for ecolabel certification of salmon fish entrees by accounting for ANA using two approaches. Our results reveal that the stated ANA approach is a more straightforward and robust approach to deal with ANA in choice experiments. Our results also show that consumers are willing to pay the highest for ecolabel certification among all the attributes examined. With a strong preference for ecolabeled seafood, policy development directed at the sustainable food system could, in the long run, improve the sustainability of marine resources in China as well as in the world.

引用

页码：263 / 284

页数：22