Communicating Change in Organizational Restructuring: A Grounded Theory Case Study

被引：4

作者：

Kamarudin, Mohd Fauzi ^{[1
]}

Starr, Karen ^{[2
]}

Abdullah, Aida Nasirah ^{[1
]}

Husain, Kalthom ^{[1
]}

机构：

[1] UTeM, Ctr Languages & Human Dev, Durian Tunggal 76100, Melaka, Malaysia

[2] Deakin Univ, Fac Arts & Educ, Geelong, Vic 3217, Australia

来源：

INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2014 (I-COME'14) - COMMUNICATION, EMPOWERMENT AND GOVERNANCE: THE 21ST CENTURY ENIGMA | 2014年 / 155卷

关键词：

Communication; organizational change; grounded theory; case study; CONTEXT;

D O I：

10.1016/j.sbspro.2014.10.329

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Literature has shown that planned change is accompanied by excitement and hope. People affected by change require quality information. Failure to communicate change may lead to resistance. This paper presents a change involving the amalgamation of two university faculties into one. Within the framework of a case study research design and the used of the Constructivist Grounded Theory for data collection and analysis, the theme of communication during the change process is presented through the experiences and life accounts of faculty members involved and affected by it. The paper ends with useful suggestions for change agents in today's complex organization. (C) 2014 The Authors. Published by Elsevier Ltd.

引用

页码：496 / 501

页数：6

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