The Study of pathway to Increase the International Competence of Zhejiang SMEs

In the process of economic integration, in order to reduce the market risks and keep the sustainable development, enterprises must improve their competitiveness. Zhejiang SMEs play an important role in economic development of Zhejiang Province. In this paper, with the nine-force analysis model, we analyze systematically the international competitiveness and summarize the following problems faced by Zhejiang SMEs: the financing difficulties, tough export situations, the lack of independent brands, the weakened cost advantages, the lack of enterprise innovative ability and human resources, low levels of corporate management etc. Furthermore, we have put forward the following measures to improve SMEs' competitiveness: promoting new financing ways, easing enterprise financial difficulties; improving export situations, dissolving the risk of foreign trade; improving the quality of products, creating their own brands; promoting the enterprise innovation; enhancing cost management, promoting industrial clusters; paying attention to talent training and improving employment mechanism; improving management system and the efficiency of management.