QUALITY CONTROL IN DAIRY SUPPLY CHAIN MANAGEMENT

The main objective of the article is to study the prospects and opportunities for improving the efficiency of dairy supply chain management through the implementation of the supply chain quality integration (SCQI) model. The study is performed on data collected from three dairy companies: Agroindustrial Company Adal (Kazakhstan), Dean Foods (USA) and Hochwald (Germany). A methodological approach to the evaluation of the vector length is proposed to measure the effectiveness of SCQI model implementation. Three alternative scenarios for the implementation of SCQI are proposed. For Dean Foods, a focus on integration with suppliers is suggested. Hochwald, in turn, should improve its supply chain efficiency via internal integration, while Adal is proposed to improve its value creation effectiveness for consumers. Effectiveness evaluation of the implied supply chain optimization alternatives for Adal, Dean Foods, and Hochwald was carried out by determining the efficiency vector of a supply chain.