The Impact of Advertisements for Romanian Food Products on Consumers

The advertisement, regardless of its object, implies a symbiotic relationship between image, text and product, it is amplified by the media used to promote, it meets the manufacturer's needs regarding promotion and it must also overcome prejudices in order to form the consumer's decision to purchase. Analysing the sociological studies about publicity and advertising in the material, we invariably find that the psycho-social approach observes the way in which the group membership determines specific consumer behaviour and a specific way of perception and evaluation of advertisements. We aim at carrying out an exploratory research about promoting Romanian food products through advertising in the past two decades and aim at identifying the type of consumer to which advertising and the evolution of advertisements has caused the change of consumer behaviour. Through the case study of media market in Romania in recent years, we analyse the evolution of advertisements for food, aiming how social values and needs of the individual physiological influences consumer behaviour. And because more and more often in the advertisements to food products of the domestic manufacturers, we encounter elements regarding the geographical origin of the products, in the context in which the advertisement promotes a healthy lifestyle, we have analysed the expected impact by the Romanians producers of food products using the slogan Made in Romania. (C) 2016 Published by Future Academy www.FutureAcademy.org.uk