A COMPARATIVE CROSS COUNTRY ANALYSIS OF BANK MARKETING STRATEGIES DURING THE CURRENT GLOBAL FINANCIAL CRISIS

被引：0
|
作者：
Balomenou, Chrysanthi [1 ]
Akriviadi, Amalia [1 ]
机构：
[1] Hellen Open Univ, Post Grad Program Banking, Fac Social Sci, Patras, Greece
来源：
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE | 2017年
关键词：
financial crisis; bank marketing; banking products; bank customers; bank marketers; marketing analysts; survey and sampling methodologies; cross country case study (Luxembourg; Greece); marketing strategies; innovation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2012 / 2017
页数：6
相关论文
共 50 条
  • [1] Bank risk, bank bailouts and sovereign capacity during a financial crisis: a cross-country analysis
    Schiozer, Rafael F.
    Mourad, Frederico A.
    Vilarins, Ramon S.
    [J]. JOURNAL OF CREDIT RISK, 2018, 14 (04): : 69 - 96
  • [2] The impact of opacity on bank valuation during the global financial crisis: A channel analysis
    Zheng, Yi
    Wu, Da
    [J]. INTERNATIONAL REVIEW OF FINANCIAL ANALYSIS, 2023, 87
  • [3] Quality of bank capital and bank lending behavior during the global financial crisis
    Kosak, Marko
    Li, Shaofang
    Loncarski, Igor
    Marinc, Matej
    [J]. INTERNATIONAL REVIEW OF FINANCIAL ANALYSIS, 2015, 37 : 168 - 183
  • [4] Bank soundness and bank lending to new firms during the global financial crisis
    Naiki, Eriko
    Ogane, Yuta
    [J]. REVIEW OF FINANCIAL ECONOMICS, 2020, 38 (03) : 513 - 541
  • [5] Large bank shareholders and terms of bank loans during the global financial crisis
    Alvarez-Botas, Celia
    Fernandez-Mendez, Carlos
    Gonzalez, Victor M.
    [J]. JOURNAL OF INTERNATIONAL FINANCIAL MANAGEMENT & ACCOUNTING, 2022, 33 (01) : 107 - 133
  • [6] Bank market power and lending during the global financial crisis
    Cubillas, Elena
    Suarez, Nuria
    [J]. JOURNAL OF INTERNATIONAL MONEY AND FINANCE, 2018, 89 : 1 - 22
  • [7] Price Clustering in Bank Stocks During the Global Financial Crisis
    Lobao, Julio
    Pacheco, Luis
    Alves, Luis
    [J]. SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS, 2019, 66 (04) : 465 - 486
  • [8] Bank Liquidity and the Global Financial Crisis
    Gideon, Frednard
    Petersen, Mark A.
    Mukuddem-Petersen, Janine
    De Waal, Bernadine
    [J]. JOURNAL OF APPLIED MATHEMATICS, 2012,
  • [9] Bank internationalisation during the Global Financial Crisis: an Asia Pacific perspective
    Batten, Jonathan A.
    Szilagyi, Peter G.
    [J]. JOURNAL OF THE ASIA PACIFIC ECONOMY, 2011, 16 (03) : 372 - 392
  • [10] The role of short-time work schemes during the global financial crisis and early recovery: a cross-country analysis
    Hijzen, Alexander
    Martin, Sebastien
    [J]. IZA JOURNAL OF LABOR POLICY, 2013, 2
12345