Case Study about City Brand Image Design Orientation of ZhangShu

City image design orientation not only need to conform to local conditions, but also need to consider long-term requirements which local government stress on the city's brand strategy, have to fully utilize and tap the city features and resources of the region, through the Investigation and analysis of urban image pinpoint to exactly locate city image, so as to make city image targeted, distinctive and feasible, provide adequate proof and reliable protection for the late promotion of city brand image.