THE STUDY OF FACTORS TO USE FITNESS CENTERS BY FEMALE CONSUMERS IN BANGKOK METROPOLITAN AREAS

被引：0

作者：

Lomprakon, Chirawut ^{[1
]}

Deeprasert, Jirawan ^{[1
]}

机构：

[1] Panyapiwat Inst Technol, Fac Business Adm, Nonthaburi 11120, Thailand

来源：

ICIM2012: PROCEEDINGS OF THE ELEVENTH INTERNATIONAL CONFERENCE ON INDUSTRIAL MANAGEMENT | 2012年

关键词：

Marketing Factors; Female Consumers; Fitness Center; Factor Analysis;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This research aimed to study behavior of female consumers on using fitness center service in Bangkok Metropolitan Areas and to study marketing factors of using fitness center service by female consumers in Bangkok Metropolitan Areas. Its samples were 400 females living in Bangkok. The statistics to be used were frequency, percentage and standard deviation to seek their behavior of using it. Moreover, factor analysis was also used to find marketing factors of using it by them. Its results was that three marketing factors including promotion, price and place were considered before using it.

引用

页码：571 / 574

页数：4

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