Effect of Self-Construal on New Product Adoption Decisions: Role of Innovation Newness and Risk Type

被引：0
|
作者：
Ma, Zhenfeng [1 ]
Yang, Zhiyong [1 ]
机构：
[1] Univ Ontario, Inst Technol, Toronto, ON, Canada
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：469 / 470
页数：2
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