Analysis of Problems and Countermeasures in the Teaching of Basic Accounting Course of Marketing Major

被引：0

作者：

Wu Xiaorong ^{[1
]}

机构：

[1] Nanchang Inst Sci & Technol, Nanchang 330108, Jiangxi, Peoples R China

来源：

2018 INTERNATIONAL WORKSHOP ON ADVANCES IN SOCIAL SCIENCES (IWASS 2018) | 2019年

关键词：

Marketing; Basic Accounting; course teaching; problem; countermeasure;

D O I：

10.25236/iwass.2018.246

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Marketing is one of the most popular majors in colleges and universities in recent years, which has attracted and successfully trained a large number of high level talents of Marketing major. Basic Accounting is one of the basic courses offered by Marketing major, requiring students to master learning contents well. This paper first analyzes the characteristics of Basic Accounting Course of Marketing Major, then fully displays existing shortcomings, analyzes and expounds problems and countermeasures in the teaching of Basic Accounting Course on the basis of combining the actual demand of market for professional talents.

引用

页码：1134 / 1137

页数：4

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