Public private partnership and change management for built cultural heritage

Considering the deficiency of financing which public bodies are expected to give as an economic support to the management of their own asset, the preservation process of built cultural heritage requires strong alliances between multiple actors from public, private and non-governmental sectors, directed at ensuring conservation and valorization activities upon public built heritage. Since recent viewpoints strongly promote models aimed at converging investments from different productive sectors into the cultural heritage field and also the European directives are currently encouraging the participation of private resources in valorization interventions, a new financial instrument could be represented by the adoption of Public Private Partnership (PPP) schemes. The potential of each PPP operation requires a re-examination of public policies and administration. It changes the past perspective and forces legislators and public decision makers to put into discussion their profiles, activities, balance of power, the definition of public service and the way to guarantee it.